Sasha Heingraj

Assistant Professor

Sasha Heingraj

Assistant Professor

Academic Appointment(s)

James M. Hull College of Business
Department of Hull College of Business

  • SHEINGRAJ@augusta.edu
  • AH 141

Education

  • Ph.D., Business Administration and Management University of Texas Rio Grande, 2022

  • MSBA, International Marketing Malardalens Hogskola, 2011

  • BBA, Accounting Khon Kaen University, 2007

Courses Taught Most Recent Academic Year

  • MKTG 6700

    Marketing Management
  • MKTG 3700

    Principles of Marketing

Scholarship

Selected Recent Publications

  • Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study, 2025
    Journal Article, Academic Journal
  • A Qualitative Study to Investigate the Preference of Older Individuals with Obstructive Sleep Apnea on a Continuous Positive Airway Pressure Machine in Thailand: An Outpatient Setting, 2025
    Journal Article, Academic Journal
  • Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective, 2024
    Journal Article, Academic Journal
  • The Introduction of the Philosophy of Sufficiency Economy and Its Application to Consumer Context, 2019
    Journal Article, Academic Journal