Sasawan Heingraj
Assistant Professor
Sasawan Heingraj
Assistant Professor
Academic Appointment(s)
James M. Hull College of Business
Department of Hull College of Business
- SHEINGRAJ@augusta.edu
- AH 141
Education
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Ph.D., Business Administration and Management University of Texas Rio Grande, 2022
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MSBA, International Marketing Malardalens Hogskola, 2011
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BBA, Accounting Khon Kaen University, 2007
Courses Taught Most Recent Academic Year
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MKTG 6700
Marketing Management
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MKTG 3700
Principles of Marketing
Teaching Interests
My teaching interests are principles of marketing, consumer behavior, international marketing, global marketing, brand strategy, and consumer neuroscience.
Scholarship
Selected Recent Publications
- Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study, 2025
Journal Article, Academic Journal - Psychophysiological Impacts of Multisensory Imagery: Insights from EEG and Animal Model, 2025
Journal Article, Academic Journal
Research Interests
My research interests lie within the consumer behavior umbrella, with a particular focus on sensory marketing, consumer psychology, consumer acculturation, consumer neuroscience, and international brand competition in the global marketplace.
Department Service
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Hospitality and Marketing Concentration Proposal Development 2025
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Marketing Curriculum and Program Review 2025
College Service
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MBA Assessment for SLO: Oral Communication - 2025
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The Assistant Professor of Management Position Recruitment - 2025
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Faculty Assembly 2025 - 2025
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The Faculty Excellence Series 2025 - 2025
Professional Service
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The American Marketing Association Marketing and Public Policy 2026 Conference - 2025
Role: Reviewer, Conference Paper
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The Society for Consumer Psychology 2026 Conference - 2025
Role: Reviewer, Conference Paper
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Winter American Marketing Association 2026 Conference - 2025
Role: Reviewer, Conference Paper