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Suwakitti Amornpan

Assistant Professor

Suwakitti Amornpan

Assistant Professor

Academic Appointment(s)

James M. Hull College of Business
Department of Hull College of Business

Bio

Dr. Suwakitti Amornpan is an Assistant Professor of Marketing. He loves teaching, conducting research, and traveling. He is a marathoner and triathlete.

  • SAMORNPAN@augusta.edu
  • Allgood Hall E138

Education

  • Ph.D., Business Administration and Ma University of Texas Rio Grande, 2024

  • MBA, Marketing/Marketing Management Mahasarakham University, 2012

  • BBA, Marketing/Marketing Management Mahasarakham University, 2009

Courses Taught Most Recent Academic Year

  • MKTG 4750

    Marketing Planning & Strategy

  • MKTG 3760

    Social Media Marketing

Teaching Interests

Consumer Behavior, Principles of Marketing, Social Media Marketing, Marketing Planning and Strategy.

Scholarship

Selected Recent Publications

  • Psychophysiological impacts of multisensory imagery: insights from EEG and animal model, 2025
    Journal Article, Academic Journal
  • Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study, 2025
    Journal Article, Academic Journal

Research Interests

Consumer Behavior, Transformative Consumer Research, Luxury Consumption and Consumer Well-being, Consumer Psychology, Human-AI Interaction.

Google Scholar: https://scholar.google.com/citations?user=OSJC8tgAAAAJ&hl=en&oi=ao

ORCID: https://orcid.org/0009-0008-8307-3112