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Manisha Mathur
Associate Professor
Manisha Mathur
Associate Professor
Academic Appointment(s)
James M. Hull College of Business
AH E142
General
Credentials
Instruction
Scholarship
Service
Education
Ph.D., Business Administration and Management, General
University of Mississippi, 2014
MBA, Business Administration and Management, General
University of Mississippi, 2009
BS, Botany/Plant Biology
University of Delhi, 1993
Certifications
Analytics
2021
Google Ads Search
2021
Awards & Honors
Nomination, Hull College of Business Research award
Hull College of Business, 2023
Nomination, Louis K. Bell research award
Augusta University, 2021
"Favorite Professor"
Augusta University, 2019
Courses Taught Most Recent Academic Year
MKTG 3770
Intro to Digital Mktg.
MKTG 6700
Marketing Management
MKTG 4740
Marketing Research
Scholarship
Selected Recent Publications
Digital Opportunity Assessment in International Markets, 2023
Journal Article, Academic Journal
Differing Paths to Organizational Performance: Strategic Implications of Resource Transformation and Capability Reinforcement, 2023
Journal Article, Academic Journal
Leveraging Consumer Personality and Social Media Marketing to Improve a Brand's Social Media Equity, 2022
Journal Article, Academic Journal
Who Pulls the Strings: Firm Strategy or Firm Environment in Controlling Firm Risk?, 2021
Journal Article, Academic Journal
Improving the Value of the Retailer Brand Through Social Media Equity, 2020
Journal Article, Academic Journal
College Service
Academic Affairs Committee
2023 - Present
Role:
Committee Chair
Program Coordinator for BBA with a Concentration in Digital Marketing
2022 - Present
Role:
Other
Academic Affairs Committee
2021 - Present
Role:
Committee Member
Hull College of Business Scholarship Awards Selection
2023 - 2023
Role:
Committee Member
Post-Tenure Review Committee
2023 - 2023
Role:
Committee Member
University Service
AU Senate-Faculty Development Committee
2022 - Present
Role:
Committee Member
AU Senate-Faculty Governance and Communication Committee
2019 - Present
Role:
Committee Member
University Senate Faculty Representative, Agency of Record
2020 - 2020
AU Senate-Faculty Rights & Responsibilities Committee
2018 - 2020
Role:
Committee Member
Professional Service
Journal of Applied Marketing Theory and Practice
2022 - Present
Role:
Editorial Review Board Member
Society for Marketing Advances, Program Committee (Social Media and Marketing Technology)
2019 - Present
Role:
Committee Member
Society for Marketing Advances
2019 - Present
Role:
Reviewer, Conference Paper
Association of Marketing Theory and Practice
2023 - 2023
Role:
Reviewer, Conference Paper
Association of Marketing Theory & Practice
- 2023
Role:
Session Chair