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Sports Management

Have you always loved sports and being part of a team? Are you drawn to a career involving sports management that could focus on a variety of areas including business, law, marketing, public relations, accounting and urban planning?

Starting this fall, the College of Education and Human Development’s Department of Kinesiology will offer a new Bachelor of Arts in Sports Management degree that will provide students with coursework specific to sports-related businesses and prepare students to work in high-level competitive sports settings.

Students enrolled in the Bachelor of Arts in Sports Management will get firsthand knowledge and advice from guest speakers and lecturers employed at some of the most recognized sports entities in the world. 

Sports Management is for you if you consider yourself

Adventurous and Active
Analytical and Strategic
Innovative and Cutting-edge



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What You'll Study


In the sports management program, you’ll be able to tailor your degree with classes specifically designed to fit your chosen minor: Communication, Marketing, Business, Spanish, Kinesiology, etc… The choice is yours!

Course List

Experience-based Education

Outside the Classroom

Choose a minor that aligns with your interests without defined and set concentrations that limit choices. Students have the flexibility to select from a variety of concentrations to tailor your classes around the exact future you want to explore.

Individual attention from faculty makes sure you’re entering the workforce armed with a thorough understanding of the latest information and most up to date training methods.

A research-oriented faculty and access to high-quality, in-field experiences ensures you are receiving cutting-edge knowledge and opportunities to participate in this emerging field.

Students will develop a logistical mindset to connect areas of sport law, ethics, financial management and marketing within a sport business model.


Research & Innovation

Augusta University offers opportunities to create your own research project or work with faculty to tackle some of the world’s most complex and pressing challenges.



Internship opportunities will include collegiate settings, semi-pro sports teams, professional sports teams and internationally famous sports venues


Christenberry Fieldhouse

The home of the Kinesiology department as well as Augusta University Athletics, Christenberry Fieldhouse allows students to meet and study in the dynamic center of the university’s sports world.


Clubs & Organizations

Student organizations are an important part of learning and support, and we’ve got a lot of them, from honor societies to kinesiology clubs to a student ambassador program, where select students represent the college to incoming freshmen.

Your Future

Career Options

The sports management program prepares students for careers in management, marketing, and the administration of sport programs; careers may include, but are not limited to, working as a sports scout, athletic director, sports agent, sports business manager or a Sports Facilities Manager.

The sports management program prepares students to work in high-level competitive settings such as professional teams, NCAA organizations and other sport businesses and organizations. Post-graduates may also choose to attend graduate programs in the field, such as business or law.


Student Stories

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Learning Like No Other

Why Augusta?

Internships and opportunities outside the classroom mean you’ll have the real-world experience to make the most of your career from the moment you start.

Opportunities for engagement with like-minded students and experts in the field maximize your preparation and increase your level of success.

The opportunity to choose between several exciting concentrations ensures you’re only taking the classes you need to move you toward the future you want.

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